POSITION TITLE: Director of Communications
REPORTS TO:Executive Director
OPENING DATE: August 5, 2020
CLOSING DATE: August 31, 2020
SUMMARY OF POSITION:
The Fargo-Moorhead Metro Flood Diversion Authority (DA) is a local governmental entity authorized to develop the Fargo-Moorhead Area Diversion Project (the Diversion Project). Created in 2016 through the Joint Powers Agreement between the City of Moorhead (MN), the City of Fargo (ND), Clay County (MN), Cass County (ND), and the Cass County Joint Water Resource District (collectively, the member entities), the DA is managed by a Board of Directors (DBA) and an Executive Director (ED). Additional information on the DA and the Diversion Project can be found at:: www.FMDiversion.gov. The DA is seeking to expand its staff to include a Director of Communications (DC). This individual will manage the DA’s outward and inward facing communication program to promote the Diversion Project and will be responsible for managing the public relations aspect of the DA. Interested candidates should have a strong communication background in highly political and somewhat controversial large-scale projects and an interest in project management. The candidate should have the ability to interact with others in a positive manner that results in cooperation with others to meet objectives and the ability to resolve different viewpoints constructively.
The Director of Communications (DC) will be a member of the ED’s executive team. The DC will work for and report only to the ED. The selected DC will be responsible for (i) Strategic Messaging: developing and differentiating communication strategies for various internal and external audiences, unifying internal communications to coalesce communication with external audiences, as well as quantifying and qualifying information and messages for consumption by the public; (ii) Brand Creation: develop and foster an emotional connection with the public, a communication bridge to more effectively engage the community and inform residents on the purpose, mission and impetus driving the DA; (iii) Integrated Communication: ensure all forms of communication are purposefully and effectively united in promotion of a cohesive message and concept; (iv) Strategic Media Coordination: develop and integrate compelling and coordinated messaging and media strategy enabling all members of the DA to speak with one voice; and (v) Leadership: as the leader of the DA’s communication process, the DC must effectively craft, execute and evaluate the DA communication strategy; develop an effective communication framework; manage the DA’s communication consult; provide guidance and recommend courses of action to policy makers. The DC will also be responsible for interfacing with the developer selected to achieve the diversion channel and associated infrastructure project being delivered through a public-private partnership contract (the developer), and the USACE as well as political leaders. The DC will be required to regularly work with the DA, the ED and other DA staff as well as staff of member entities, the Program Management Consultant, and other DA advisors.
The selected DC will enter into an employment agreement with the DA. The DC will receive benefit and retirement packages through Cass County Government pursuant to an agreement between Cass County Government and the DA. The DA is an equal opportunity employer.
RESPONSIBILITIES AND DUTIES:
As noted above, the DC will be responsible for communication activities of the DA. Examples of DC responsibilities include, but are not limited to, the following:
- Communication Visioning – Develop and manage the DA’s media and community relations approach:
- Drive a proactive DA strategy which earns the public’s trust
- Manage the development of communication strategies and execute programs to achieve communication objectives
- Oversee the development of publications such as newsletters, releases, email announcements, planned publications, on-line, video, and social media platforms
- Put communication vehicles in place to test the effectiveness of communication activities
- Citizen Outreach Strategizing – Plan, develop, execute, and evaluate methods to encourage citizen participation in DA programs and projects
- Media Relationship Fostering – Transform organization initiatives into successful media coverage
- Develop and manage internal communication and external media relations; these communications may be achieved through “storytelling” and “humanizing” the project to result in a positive sense of care for the project by the public
- Create, foster, and expand relationships with members of the media; this may include but is not limited to educating and re-educating members of the local media as the project moves through the various phases of development
- Messaging and Media Strategy – Oversee the creation and launch of messages through appropriate channels
- Develop social media strategies and content that humanize, compel, and target specific audiences as identified by analytics for each channel
- Create press releases and DA project-related public information and post to the DA website
- Brand Conceptualizing – Lead the management and execution of brand standards for the DA across all platforms
- Manage the DA reputation through an effective and proactive communication approach by ensuring that the DA’s message content stays consistent and accurately represents the DA’s values and objectives
- Establish an annual budget for implementing the communications plan
- Serve as the primary communication resource to the DA and ED on all communication matters
- Coordinate communication activities with the DBA, ED, USACE, member entities’ staff, Program Management Consultant, developer, and consultants to the DA
- Manage the DA’s Public Involvement Consultant including overseeing scopes of work, budget, and performance through task orders under the Master Services Agreement with the DA
- As warranted, build a team through hiring or contracting with consultants to implement the strategic communication plan as the project develops
- Perform other duties as requested
QUALIFICATIONS AND SKILLS:
The DC must have the following attributes to successfully lead and manage the development and implementation of the DA’s Communication Program:
This position requires an individual who can initiate and develop effective working relationships with a wide range of people at varying levels of organizations; is diplomatic and tactful; can independently meet job responsibilities in an organized and efficient manner; has the knowledge and skill to apply all relevant resources when solving problems; takes personal responsibility for consequences of personal actions; builds and sustains teamwork through trust of team members.
Minimum qualifications for individuals interested in applying for the DA position shall include:
- Bachelor’s Degree in Communications or similar field
- Communication certification required; Strategic Communication Management Professional certification preferred
- 10+ years of communication management experience including working on governmental or politically driven projects, experience managing consultant teams preferred
- Strong writing, editing, proofreading, layout and design, professional printing/publishing skills are essential, including ability to present concepts verbally
- Must possess excellent organizational and planning skills
- Effective and professional approach to project management and time management skills
- A wide degree of creativity
- Strong knowledge and understanding of current trends in digital/social media
- Knowledge and understanding of the unique and storied culture of the Red River Valley preferred
The purpose of this position description is to serve as a general summary and overview of the major responsibilities and duties of the DC position. It is not intended to represent the entirety of the position nor be all inclusive. The selected DC may be requested to perform other work duties not specifically listed herein.
Interested candidates should provide the following materials to the Cass County Human Resources Director by email before 5:00pm (Central Time Zone) on the Closing Date noted above:
- Signed Cover Letter (1 page maximum)
- Current Resume (to include salary history; 3 page maximum)
- Signed Position Description Document (3 pages)
- Personal Portfolio – projects, campaigns, analytics of past successes (10 pages or less)
- Three (3) Professional References – contact information only (1 page maximum)
The responsive materials should be submitted as a single pdf file via email to Cindy Stoick, Human Resources Director, at firstname.lastname@example.org. Receipt of a submittal will be confirmed by return email within one (1) day of receipt. Candidates should contact the Human Resources Director in the event receipt is not confirmed within such period by calling +1 (701)-241-5736. Submittals shall be kept confidential to the extent permitted by applicable statutes governing public entities in the State of North Dakota. All questions should be directed to the Human Resources Director at the phone number or email address provided.
I acknowledge that I have read and understand this position description. I understand that the position description is not intended to be all-inclusive. I also understand that if selected to serve as the Director of Communications, I may be requested to perform other duties not expressly listed within this position description.
Candidate Signature Date
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